In case you were wondering, yes, there is a difference. Advertising is a singular way to engage a potential customer, i.e. video production on TV, YouTube or perhaps Facebook. Here at RanDesign Media, we write, shoot, and edit quality video for advertisers who need affordable, effective video. Of course, there are other ways to advertise, such as running ads in a local newspaper, billboards, radio, etc.
On the other hand, marketing encompasses your entire network of ways to engage customers, and is also the face and life of your company.
Our friends at MarketingProfs.com say, “Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing.”
When uploading a single product video to a chosen platform, that is advertising. When creating an entire strategy to scale and grow your business, that is marketing.
“Marketing is a tough concept to get your arms around. Much of what goes into a plan is amorphous – other than your print collateral, there are few tangibles. Many marketers become frustrated and overwhelmed by the need to constantly feed the 24/7 marketing beast. It is helpful to break marketing down to its individual components, and to understand that there are unique benefits and pitfalls for each piece that goes into your plan”, says MarketingProfs.com.
That last part is crucial. Although marketing may seem like a daunting task at times, it may help to delegate certain tasks to other advertising or marketing agencies. For instance, at RanDesign Media, we are available to discuss your video marketing needs for all of your social and advertising platforms. Give us a call today to find out how we can help make your marketing journey just a tad bit smoother.