The Value of Video at Trade Shows and Expos
Trade Show Setting

At trade shows, you need to do more than just attract potential customers – you need to keep them around to hear your message. One of the best ways to do this is to have a compelling video playing in your booth.

If you’ve ever been to a trade show or expo of any kind, you understand the magnitude of skill that goes into each businesses display. The object of the game is to grab your attention immediately, and to keep it as long as possible. One of the top ways this is attainable is with video display. At RanDesign Media, we are fully aware of the impact that comes with attention to detail in video production.

According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video services a year ago, and these numbers are growing exponentially.

This begs the question, why is video marketing so effective? According to, here’s why:

1: We pay attention to faces – Our brain is programmed to hone in on other human faces to determine if given information is true or false. Scientists call this the Fusiform face area. So, in the context of viewing a speaking face, opposed to text, this allows us to determine trustworthiness in a person, or in the business sense, a product or company.  Certainly an invaluable trait at a trade show, where first impressions are key.

2: Voice conveys rich information – When we hear a voice it grabs our attention, it’s human nature. Grabbing someone’s attention is key and is why video makers consider voice and voice inflections an important role in the process.

3: Emotions are contagious – We see this in our everyday lives, with our loved ones, our colleagues and passersby. There’s a known truth that when seeing someone face to face, emotions run higher. Whether they be of friendliness, love, anger, frustration or care, these emotions become very apparent when seen with our own eyes. Creating positive emotions within viewers at trade shows (AKA potential clients) is one of the major factors in marketing videos and its success for business.

4: Movement grabs attention – As important as facial, voice and emotions are concerned, the like can be said, if not more, for movement. This can be done with humans or objects within a video. It’s been said that body language accounts for 55% of all communication. Curiosity and intrigue can also be struck with certain objects that we hold dear, such as our cars, homes, jewelry, etc. When maneuvered appropriately within video, objects can significantly add to positive emotions towards a product or company.

Out of all the media available to use in your marketing, there’s only one captures the full spectrum of human motion and emotion – video. So at your next trade show or expo, your next email, the next time you update your website, include emotion. Include a compelling video by RanDesign Media.