This is a great question for any company looking to expand their growth. The first question to ask yourself is “Who is my ideal clientele?” If you’re catering to a younger generation, social media outlets like Instagram are your best bet. If you’re seeking the attention of older generations, e-mail and TV commercials will serve you well.
But let’s say you’d like to take advantage of all of these outlets, to broaden your reach. That’s where RanDesign Media comes in. RanDesign specializes in the type of video production that is necessary to take your business to the next level. Social media, TV commercials, e-mail marketing, and many more options are available. We will work with you in determining the best avenue to market your company.
Another popular option for video advertising in your marketing campaign are testimonials. These are nice little golden nuggets for your company. If you have an actual customer telling the truth about their experience with your company – someone who genuinely believes you have exceeded their needs – this will speak volumes to future customers.
Alright, we’re about to throw some facts at you via Forbes.com:
A survey last year found that Americans’ attention span, when browsing online, is on average just eight seconds. Are you still paying attention? There’s a time and place for other advertising, but video works differently. An engaging video can keep your audience rapt from start to finish. It can also help shorten your sales cycle by delivering better informed and more confident prospects to your point of sale.
With these statistics readily available, let us help you decide what your best route of action should be. Every business is different and should be treated individually with your ideal customers in mind. Call RanDesign Media today to find out why Video Advertising is the best business strategy of the 21st century.