If you’ve ever been to a trade show or expo of any kind, you understand the magnitude of skill that goes into each businesses display. The object of the game is to grab your attention immediately, and to keep it as long as possible. One of the top ways this is attainable is with video display. At RanDesign Media, we are fully aware of the impact that comes with attention to detail in video production.
According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video services a year ago, and these numbers are growing exponentially.
This begs the question, why is video marketing so effective? According to business2community.com, here’s why:
1: We pay attention to faces – Our brain is programmed to hone in on other human faces to determine if given information is true or false. Scientists call this the Fusiform face area. So, in the context of viewing a speaking face, opposed to text, this allows us to determine trustworthiness in a person, or in the business sense, a product or company. Certainly an invaluable trait at a trade show, where first impressions are key.
2: Voice conveys rich information – When we hear a voice it grabs our attention, it’s human nature. Grabbing someone’s attention is key and is why video makers consider voice and voice inflections an important role in the process.
3: Emotions are contagious – We see this in our everyday lives, with our loved ones, our colleagues and passersby. There’s a known truth that when seeing someone face to face, emotions run higher. Whether they be of friendliness, love, anger, frustration or care, these emotions become very apparent when seen with our own eyes. Creating positive emotions within viewers at trade shows (AKA potential clients) is one of the major factors in marketing videos and its success for business.
4: Movement grabs attention – As important as facial, voice and emotions are concerned, the like can be said, if not more, for movement. This can be done with humans or objects within a video. It’s been said that body language accounts for 55% of all communication. Curiosity and intrigue can also be struck with certain objects that we hold dear, such as our cars, homes, jewelry, etc. When maneuvered appropriately within video, objects can significantly add to positive emotions towards a product or company.
Out of all the media available to use in your marketing, there’s only one captures the full spectrum of human motion and emotion – video. So at your next trade show or expo, your next email, the next time you update your website, include emotion. Include a compelling video by RanDesign Media.
Let’s say it’s time to build. Or raise money for missions.
Or make a TV commercial to invite people to a special service or event.
I’ve got lots of experience working with churches to help you achieve your production goals. Crafting that perfect piece which summarizes your message isn’t always easy. But that’s what experience is all about – making your job easier.
Have you created a new process?
Invented a new machine?
Or are you just giving the same instructions over and over. Save time. Save money. Save your voice, with a training or marketing video by RanDesign Media.
So you’ve got a website or a Facebook page – c’mon, who doesn’t have a web presence these days, right? If you’re not using video, you’re missing out on the most engaging part of marketing.
With video, people can take a tour of your business before they ever walk in… they can meet you or your people, so that when they see you in person they feel like they know you…
they can get pumped up about your product or service and really be excited to come visit you.
All from utilizing video on your website. So whether it’s a single production that tells your story, or a full campaign that rolls out over time, RanDesign Media can craft a visual masterpiece that perfectly conveys your message.
There are many ways to increase success within your business. From stellar employees, to attention to detail, to video production for a great marketing strategy. In today’s world, social media marketing goes an incredibly long way. Once, TV commercials were all the rage, and now social media is taking the nation, and the world by storm. Not to say that TV video production doesn’t still have its place, it most certainly does. But using video for digital marketing is starting to reach heights that no one ever dreamed of.
Here are 3 ways to use video with social media from socialmediaexaminer.com:
1: Show How to Do Something
For example, Video Meals has attracted thousands of loyal fans on Instagram by using video snapshots overlaid with spoken step-by-step instructions for creating a healthy meal. These quick videos drive traffic to the Video Meals website and ebook with a link in the description.
2: Showcase an Event
When a popular event or celebration is coming up on the calendar, it’s likely that others in your industry will be looking for relevant content to share. Clever brands get the jump on a season, event or celebration by posting short video content that’s primed for sharing.
3: Reveal a New Product
You don’t have to be overly promotional to showcase your products. You can make it fun by appealing to your audience’s natural curiosity. For example, try a video reveal of your newest product. It’s not only fun and creative, but it also appeals to the side of our human nature that wants to be the first to know.
These are just a few examples of ideas to use on your social media platforms, and if you’re working with us at RanDesign Media, we offer an array of marketing ideas and video services. Give us a call today! 423-987-5665