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Full-Service Video Production in Southeast TN and Northwest GA
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By Randy Liner
What’s the Best Type of Video for YOUR Business?

This is a great question for any company looking to expand their growth. The first question to ask yourself is “Who is my ideal clientele?” If you’re catering to a younger generation, social media outlets like Instagram are your best bet. If you’re seeking the attention of older generations, e-mail and TV commercials will serve you well.

But let’s say you’d like to take advantage of all of these outlets, to broaden your reach. That’s where RanDesign Media comes in. RanDesign specializes in the type of video production that is necessary to take your business to the next level. Social media, TV commercials, e-mail marketing, and many more options are available. We will work with you in determining the best avenue to market your company.

Actual Customers

Another popular option for video advertising in your marketing campaign are testimonials. These are nice little golden nuggets for your company. If you have an actual customer telling the truth about their experience with your company – someone who genuinely believes you have exceeded their needs – this will speak volumes to future customers.

Alright, we’re about to throw some facts at you via Forbes.com:

A survey last year found that Americans’ attention span, when browsing online, is on average just eight seconds. Are you still paying attention? There’s a time and place for other advertising, but video works differently. An engaging video can keep your audience rapt from start to finish. It can also help shorten your sales cycle by delivering better informed and more confident prospects to your point of sale.

With these statistics readily available, let us help you decide what your best route of action should be. Every business is different and should be treated individually with your ideal customers in mind. Call RanDesign Media today to find out why Video Advertising is the best business strategy of the 21st century.

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By Randy Liner
The Value of Video at Trade Shows and Expos
Trade Show Setting

At trade shows, you need to do more than just attract potential customers – you need to keep them around to hear your message. One of the best ways to do this is to have a compelling video playing in your booth.

If you’ve ever been to a trade show or expo of any kind, you understand the magnitude of skill that goes into each businesses display. The object of the game is to grab your attention immediately, and to keep it as long as possible. One of the top ways this is attainable is with video display. At RanDesign Media, we are fully aware of the impact that comes with attention to detail in video production.

According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video services a year ago, and these numbers are growing exponentially.

This begs the question, why is video marketing so effective? According to business2community.com, here’s why:

1: We pay attention to faces – Our brain is programmed to hone in on other human faces to determine if given information is true or false. Scientists call this the Fusiform face area. So, in the context of viewing a speaking face, opposed to text, this allows us to determine trustworthiness in a person, or in the business sense, a product or company.  Certainly an invaluable trait at a trade show, where first impressions are key.

2: Voice conveys rich information – When we hear a voice it grabs our attention, it’s human nature. Grabbing someone’s attention is key and is why video makers consider voice and voice inflections an important role in the process.

3: Emotions are contagious – We see this in our everyday lives, with our loved ones, our colleagues and passersby. There’s a known truth that when seeing someone face to face, emotions run higher. Whether they be of friendliness, love, anger, frustration or care, these emotions become very apparent when seen with our own eyes. Creating positive emotions within viewers at trade shows (AKA potential clients) is one of the major factors in marketing videos and its success for business.

4: Movement grabs attention – As important as facial, voice and emotions are concerned, the like can be said, if not more, for movement. This can be done with humans or objects within a video. It’s been said that body language accounts for 55% of all communication. Curiosity and intrigue can also be struck with certain objects that we hold dear, such as our cars, homes, jewelry, etc. When maneuvered appropriately within video, objects can significantly add to positive emotions towards a product or company.

Out of all the media available to use in your marketing, there’s only one captures the full spectrum of human motion and emotion – video. So at your next trade show or expo, your next email, the next time you update your website, include emotion. Include a compelling video by RanDesign Media.

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By Randy Liner
Utilizing Video with Social Media – A Must for Your Business

There are many ways to increase success within your business. Everything from stellar employees to attention to detail to excellence in customer service all play a role. And of course, utilizing effective video production as a primary component in your marketing strategy. In today’s world, social media marketing goes an incredibly long way.

RanDesign Media produces a great deal of TV commercials for their clients, but now social media is taking the nation – and the world – by storm. Approximately 30% of RanDesign creations are now used exclusively online. That’s not to say that TV video production doesn’t still have its place, it most certainly does. But using video for digital marketing is starting to reach heights that no one ever dreamed possible.

Here are 3 ways to use video with social media from socialmediaexaminer.com:

#1: Show How to Do Something
For example, Video Meals has attracted thousands of loyal fans on Instagram by using video snapshots overlaid with spoken step-by-step instructions for creating a healthy meal. These quick videos drive traffic to the Video Meals website and ebook with a link in the description.

#2: Showcase an Event
When a popular event or celebration is coming up on the calendar, it’s likely that others in your industry will be looking for relevant content to share. Clever brands get the jump on a season, event or celebration by posting short video content that’s primed for sharing.

#3: Reveal a New Product
You don’t have to be overly promotional to showcase your products. You can make it fun by appealing to your audience’s natural curiosity. For example, try a video reveal of your newest product. It’s not only fun and creative, but it also appeals to the side of our human nature that wants to be the first to know.

These are just a few examples of ideas to use on your social media platforms, and if you’re working with us at RanDesign Media, we offer an array of marketing ideas and video services. Give us a call today!

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By Randy Liner
Advertising vs. Marketing – What’s the Difference?

In case you were wondering, yes, there is a difference.  Advertising is a singular way to engage a potential customer, i.e. video production on TV, YouTube or perhaps Facebook. Here at RanDesign Media, we write, shoot, and edit quality video for advertisers who need affordable, effective video. Of course, there are other ways to advertise, such as running ads in a local newspaper, billboards, radio, etc.

On the other hand, marketing encompasses your entire network of ways to engage customers, and is also the face and life of your company.

Our friends at MarketingProfs.com say, “Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing.”

When uploading a single product video to a chosen platform, that is advertising. When creating an entire strategy to scale and grow your business, that is marketing.

“Marketing is a tough concept to get your arms around. Much of what goes into a plan is amorphous – other than your print collateral, there are few tangibles. Many marketers become frustrated and overwhelmed by the need to constantly feed the 24/7 marketing beast. It is helpful to break marketing down to its individual components, and to understand that there are unique benefits and pitfalls for each piece that goes into your plan”, says MarketingProfs.com.

That last part is crucial. Although marketing may seem like a daunting task at times, it may help to delegate certain tasks to other advertising or marketing agencies. For instance, at RanDesign Media, we are available to discuss your video marketing needs for all of your social and advertising platforms. Give us a call today to find out how we can help make your marketing journey just a tad bit smoother.

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By Randy Liner
Return on Investment with Video Production

There are a wide variety of advertising options available to small businesses. The options can be overwhelming, leaving you with more questions than answers. For instance, at RanDesign we often hear, “Should I go with traditional advertising, such as TV commercials, or should I look into digital advertising, such as Facebook, e-mail campaigns, etc.?”

The answer is this – there is no correct answer! Actually, it depends on what kind of business you have. Many feel that traditional marketing is on its way out, being replaced by digital marketing. However, both approaches can have high turnover rates depending on the type of business you’re running. While statistics show a decrease in traditional marketing to consumers, there also seems to be a slight increase in expenditures in this area of advertising.

Traditional Marketing: Pros and Cons.

Much of the video production created by RanDesign Media is used on cable and broadcast outlets.  Television advertising is still a widely used and viable option to catch the attention of your desired clientele. Being seen on a trusted outlet projects credibility, and may still generate quite a bit of sales for your business. One downside to television video advertising is that there is no precise way to measure your return on investment. Additionally, it is much less engaging and interactive than digital marketing. Most people view television as a shotgun approach, making it more attractive to businesses that sell things we all need (cars, furniture, etc.) but less attractive to niche businesses.

Digital Marketing: Pros and Cons.

There’s been a significant shift from traditional to digital marketing, with online-only work now comprising roughly 20% of the creative at RanDesign Media.  One of the top reasons is that it is more affordable. Digital marketing campaigns can be tailored to the demographic that individual businesses desire. A much wider, less local audience can also be captured and sales/customer gain is much more measurable. The downside is that it can be difficult to measure advertisement turned sale in the very beginning.  Digital is more of a laser beam approach, with advertisers being able to use vast amounts of data to pinpoint their audience.

Whichever outlet you choose, the one constant is video. Using video in your advertising gives you one of the highest turnover rates for new customers. Whether it’s video production for the web, TV commercials, sales and promotional or training videos, we’d love the opportunity to work with you on any of the video services we offer at RanDesign Media.

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By Randy Liner
Churches Need Marketing Too

 

Let’s say it’s time to build.  Or raise money for missions.

Or make a TV commercial to invite people to a special service or event.

I’ve got lots of experience working with churches to help you achieve your production goals. Crafting that perfect piece which summarizes your message isn’t always easy. But that’s what experience is all about – making your job easier.

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By Randy Liner
Training Videos for Manufacturers

 

Have you created a new process?

Invented a new machine?

Or are you just giving the same instructions over and over. Save time. Save money. Save your voice, with a training or marketing video by RanDesign Media.

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By Randy Liner
Online Video Marketing

 

So you’ve got a website or a Facebook page – c’mon, who doesn’t have a web presence these days, right? If you’re not using video, you’re missing out on the most engaging part of marketing.

With video, people can take a tour of your business before they ever walk in… they can meet you or your people, so that when they see you in person they feel like they know you…

they can get pumped up about your product or service and really be excited to come visit you.

All from utilizing video on your website. So whether it’s a single production that tells your story, or a full campaign that rolls out over time, RanDesign Media can craft a visual masterpiece that perfectly conveys your message.

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By Randy Liner
Marketing with Social Media is More Effective with Video

There are many ways to increase success within your business. From stellar employees, to attention to detail, to video production for a great marketing strategy. In today’s world, social media marketing goes an incredibly long way. Once, TV commercials were all the rage, and now social media is taking the nation, and the world by storm. Not to say that TV video production doesn’t still have its place, it most certainly does. But using video for digital marketing is starting to reach heights that no one ever dreamed of.

Here are 3 ways to use video with social media from socialmediaexaminer.com:

1: Show How to Do Something
For example, Video Meals has attracted thousands of loyal fans on Instagram by using video snapshots overlaid with spoken step-by-step instructions for creating a healthy meal. These quick videos drive traffic to the Video Meals website and ebook with a link in the description.

2: Showcase an Event
When a popular event or celebration is coming up on the calendar, it’s likely that others in your industry will be looking for relevant content to share. Clever brands get the jump on a season, event or celebration by posting short video content that’s primed for sharing.

3: Reveal a New Product
You don’t have to be overly promotional to showcase your products. You can make it fun by appealing to your audience’s natural curiosity. For example, try a video reveal of your newest product. It’s not only fun and creative, but it also appeals to the side of our human nature that wants to be the first to know.

These are just a few examples of ideas to use on your social media platforms, and if you’re working with us at RanDesign Media, we offer an array of marketing ideas and video services. Give us a call today!  423-987-5665

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By Randy Liner